• Skip to main content
  • Skip to secondary menu
  • Skip to primary sidebar
  • Skip to secondary sidebar
  • Skip to footer
  • Home
  • Current Issue
  • Archives
  • Subscribe
  • Advertise
  • Contact

Carmel Magazine

The Lifestyle Magazine of the Central Coast

  • Lifestyle
  • Travel
  • Food & Wine
  • Music
  • Golf
  • Cars
  • Subscribe to Carmel Magazine!

Mid-Century American Car Culture

A Stunning Photographic Chronicle

June 7, 2022 by Michael Chatfield

Buick “Centurion” concept car, first introduced at the 1956 Motorama; it featured a fiberglass body, airplane-like interior design, a fully clear “bubble top” roof and the first backup camera in place of a rear-view mirror. Photo by John G. Zimmerman.

The decades following the end of World War II were boom times for the Detroit auto industry, and its gargantuan factories were pumping out products at a prodigious speed. After the ra-tioning and belt-tightening brought on by the war years, American families were flush with disposable income and ready for adventure. The space age was in its infancy and car engineers were quick to take design cues from the rockets being hurled into space.

In the midst of all this activity of the early 1950s, a young Los Angeles-born photographer was working in this heady atmosphere, freelancing out of Time/Life’s Detroit bureau. John Zimmerman quickly gained access to the factories and offices of the Big Three auto manufacturers—Ford, General Motors and Chrysler—and began capturing on film the emerging car culture the companies were fostering. His work appeared in the most popular magazines of the day, including Life, Saturday Evening Post and Sports Illustrated in both articles and advertisements.

Now, a selection of several hundred images from the many thousands Zimmer-man captured are reproduced in “Auto America: Car Culture 1950s-1970s” (published by Rizzoli, 2022). “The Pebble Beach Concours d’Elegance, and all the events that have grown up around it, was really the catalyst for publishing ‘Auto America,'” says the photographer’s daughter Linda Zimmerman who, along with her brothers Darryl and Greg, maintains and curates their father’s vast catalog of images in Pacific Grove. “So much is going on in the automotive industry right now—electric cars, self-driving technology—and it was fun to look back and see what designers envisioned for the future.” With an introduction by Terry McDonell, former editor of the Time, Inc. Sports Group, this lavish coffee table book will delight automotive aficionados at every turn of the page.

Zimmerman was a prodigious photographer. “He could come back from an assignment with forty rolls of film, and only a handful would appear in the magazine,” says Darryl. “Roughly half of the images in the book have never been published. Many of them were taken before I was born, and I’m seeing them for the first time.”

Interestingly, though these photos prove that the photographer loved the form of Detroit iron, he wasn’t much of a car guy. “I don’t remember my father talking about cars when I was growing up,” Darryl says. “But recently, we found a letter he wrote to my mom, while on assignment in Rome in 1960. He enclosed a photo of a tiny Fiat, saying we needed to get one. With three kids and a dog, she said ‘no way.'” Following an assignment to document Ford Mustang production from design to delivery, Zimmerman decided to purchase one of the iconic sports cars.

The book launch of “Auto America: Car Culture 1950s-1970s” will be accompanied by a companion exhibition at the Center for Photographic Art at Sunset Center in Carmel-by-the-Sea. On display from August 6 through September 4, 2022, the exhibition will feature a selection of prints of around 50 of Zimmerman’s photographs published in the book. “Since the book chronicles everything automotive, from concept cars, sports cars, everyday cars, the manufacturing process and auto-related celebrations, hopefully it will appeal to everyone,” Linda says.

For more information on the book launch and exhibition, visit www.photography.org/event. To learn more about John Zimmerman and his work, visit www.johngzimmerman.com.

Filed Under: Summer 2022

Primary Sidebar

CURRENT & PAST EDITIONS HERE

  • Email
  • Facebook
  • Twitter

GUIDETOCARMEL

READ THE GUIDE HERE

Tags

Cars Food & Wine Golf Lifestyle Music Travel

ForAdvertisers

  • ► Publisher’s Note
  • ► Mission Statement
  • ► Ad Rates
  • ► Ad Specs
  • ► Editorial Calendar
  • ► Advertise in Carmel Magazine
  • ► Media Contact
  • ► Full Media Kit

Secondary Sidebar

Archives

  • December 2022
  • September 2022
  • June 2022
  • March 2022
  • December 2021
  • September 2021
  • June 2021
  • March 2021
  • December 2020
  • August 2020
  • June 2020
  • February 2020
  • November 2019
  • August 2019
  • May 2019
  • February 2019
  • November 2018
  • August 2018
  • May 2018
  • February 2018
  • November 2017
  • August 2017
  • May 2017
  • February 2017
  • November 2016
  • August 2016
  • May 2016
  • February 2016
  • November 2015
  • August 2015
  • May 2015
  • January 2015
  • November 2014
  • August 2014
  • May 2014
  • February 2014
  • November 2013
  • August 2013
  • May 2013
  • February 2013
  • November 2012
  • August 2012
  • May 2012
  • February 2012
  • November 2011
  • August 2011
  • May 2011
  • February 2011
  • November 2010
  • August 2010
  • May 2010
  • February 2010
  • November 2009
  • August 2009
  • May 2009
  • February 2009
  • November 2008
  • August 2008
  • February 2008
  • November 2007
  • August 2007
  • May 2007
  • February 2007
  • November 2006

Footer

Carmel Magazine is the quarterly lifestyle magazine for Carmel and the Monterey Peninsula, featuring the notable people and places, arts, food and wine, destinations, styles and events of Carmel and the Peninsula.

Address:
126 Clocktower Place, Suite 103
Carmel, CA 93923

Phone: (831) 625-9922
Fax: (831) 626-3613

Recent Posts

  • Cocktails for the Centuries
  • Inside Esalen
  • Journey to the Big Screen
  • Golfing in Paradise
  • A Cliffside Home Built for Generations

Search

Tags

Cars Food & Wine Golf Lifestyle Music Travel

Copyright © 2023 Carmel Magazine · Carmel, California · Designed by BEAR★PRESS